I evaluated how Scottish 14-16-year-olds use the BBC Bitesize website for exam revision. The evaluation identified areas for improvement and made recommendations.
Conducted secondary research and used this data to create empathy maps (below right)
Planned and conducted primary research
The research I conducted focused on aesthetics, user navigation, trustworthiness, and findability
Participants were given a persona (left) and asked to complete a think-aloud excercise & fill out a questionnaire on their experience Microsoft Forms.
Synthesis of Primary Research
BBC was given high marks for trustworthiness by one of the first-time users because of their well-known brand. Trust in online services is hard to build, but having a recognizable brand can help. Positive experiences with BBC in the past can make people trust their BBC Bitesize service more because of their effective branding. However, other first-time users had difficulty navigating the website and completing the task. Addtionally, all users found it difficult to find the information they needed due to the large amounts of information on the page
Reccomended UX Improvements
User testing found two types of users: new and returning. New users needed help to finish tasks.
To help, I added a pop-up and tooltips to guide them if needed.
The website had too much content, making it hard for users to select a topic on subject pages. To solve this problem, accordions were added to the subject pages in the prototype to improve navigation.
The navigation data highlighted all participants identified some navigation issues. First-time participants said more navigation would be helpful. Including breadcrumbs could improve this aspect of the user experience.
