In 2022, I successfully redesigned Sano's website to accommodate their expanding business needs, focusing on improving usability across their 5 branch locations. The project required an ability to handle complex information architecture and multi-location business requirements.
Upon joining Sano full-time, in 2024, I used my deeper understanding of the brand values and enhanced design expertise to propose and lead a comprehensive website redesign, aiming to create a more sophisticated digital experience that would better align with the company's brand values & business objectives.
Through strategic consultations with directors, I identified key opportunities for improvement and brand storytelling. The discovery phase revealed several critical insights:
I employed an iterative design process, beginning with low-fidelity wireframes to explore various layout solutions and user flows.
To enhance the visual impact, I curated existing professional photography assets and directed the production of a custom landing page video.
I then developed comprehensive high-fidelity wireframes to establish a solid design foundation before moving into development.
Following the creation of detailed prototypes, I led collaborative reviews with the management team to refine messaging and ensure alignment with business objectives, particularly for the To Go and Corporate sections.
I successfully implemented the design using Webflow, ensuring responsive design principles and mobile optimisation. The final website can be viewed here.
The project includes ongoing optimization through planned testing with key stakeholders and target users, and further data-driven design improvements as post-launch feedback is gathered.
I have used my understanding of how people interact with the digital to craft a digital presence that connects with our customer base in a unique way, increasing engagement by 150% in the first 3 months.
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