During my third year of university, I led a project to address a significant challenge facing design students: the gap between academic education and industry requirements. Through extensive research with my peers, I discovered that many students struggled to navigate their career paths, gain relevant experience, and find suitable job opportunities in the tech industry.
Working alongside a classmate, I initiated a comprehensive research and design project aimed at creating resources to help students make more informed career decisions. By combining user research, iterative design, and strategic thinking, we developed practical solutions to support students in their transition from academia to industry.
Students and staff both reported that a well-defined career strategy is crucial. They also agreed that receiving compulsory support is essential and that relying on self-directed career planning and experience can put individuals at a disadvantage.
Students also expressed worries about picking suitable modules to help in their career goals.
Using research data from interviews and focus groups, we created empathy maps, a student persona, and a staff persona. Our analysis showed that staff and students needed more confidence and clarification about the steps to take in career development.
To gather feedback on the wireframe prototype, I shared it with recent graduates on LinkedIn and included a Microsoft Form with qualitative and quantitative questions. Using the feedback, I created a high-fidelity prototype, and improved it by:
In the second evaluation cycle, I gathered student feedback through a Microsoft Form with a prototype and open-ended questions. Based on their responses, we made improvements like adding links and enhancing button usability. Check out the improved prototype below.
How can we help a local pilates teacher share her passion for encouraging movement?
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