about the projects

My first project focused on improving product development processes by investigating how product managers could better incorporate user feedback into their workflow. Through stakeholder interviews and data analysis, I developed practical solutions including a flexible learning program for product owners with varying UX expertise and easy-to-implement ideation templates. These deliverables helped bridge the gap between technical delivery and user experience, enabling faster and more effective product iterations.

In my second project, I led the rebranding of two internal platforms. Taking a mobile-first approach based on user behavior insights, I not only implemented new brand guidelines but also significantly improved the platforms' usability. The successful implementation of these changes, now used company-wide, contributed to a more cohesive organizational culture through consistent user experience across internal tools..

Design Academy

Communicating Importance of UX to Product Managers

Discover & Define

1. Created a brief and discussion guide to gather insights towards research goals
2. Synthesized insights and created two personas representing different types of product owners: those who prioritize and incorporate UX and those who struggle to do so
3. Those who did not prioritize UX cited time constraints and prioritization of tech delivery as reasons
4. All product owners spoken to worked within an Agile framework, which emphasizes tech delivery over UX

Develop & Deliver

Prototype - learning program that caters to product owners with varying levels of UX expertise and limited time.

2. Ideation templates in PowerPoint format to easily integrate UX into their processes.

Rebranding

I rebranded two platforms during my internship at GSK due to a company-wide rebranding effort. I worked with a newly developed design system, which taught me about implementing design systems for different user types.

I used the rebrand as an opportunity to improve the user experience of the platforms. User feedback indidcated more users use the mobile apps than they anticipated when they initially designed the platforms. So, I took a mobile-first approach in the rebranding effort, particularly improving table alignment and layout to ensure mobile users could access the information they needed quicker. Below are some before and after screens - the design system & brand guidelines were implemented on all screens, so this is not listed in every example.

Before

• Use of icons & type of heading in second screen do not follow best practice
• Cards in screen 2 are badly aligned & unnecessarily large

After

• Icons removed & navigation improved
• Cards aligned & reduced in size

Before

• Use of uneeded information in tables, causing clutter & requiring user to scroll far to get an overview
• Heading is small & unclear

After

• Improved table layout that lets the user get a quicker overview of each of the ask cards
• Heading in line with design system & clearer for user to see

Before

• Footer wasn't readable
• Icons were not descriptive of function

After

• Footer contrast improved
• Icons describe function & follow design system

Before

• Headings were unclear & too small
• Some tables were badly aligned, which can effect legibility

After

• Sections seperated through larger headings
• Tables are better aligned & more legible

Before

• It was unclear that the user could click on each Ask Card to open a new page
• Table is unnecessarily wide, creating visual clutter
• Unclear wether user was on 'Update' or 'Create New' page

After

• Icons added to encourage users to click on each Ask Card
• White space added and table centred to reduce visual clutter
• Enabled/Disabled states added to 'Update' and 'Create New', following design system